Founded in Tel Aviv in 2007 by brothers Yoni and Ronen Assia, Investor Centre is a growing share dealing platform with close to 4 million customers across the world. It differentiates itself from rival DIY investment platforms such as Hargreaves Lansdown and AJ Bell by marketing itself as a social trading network, giving users the chance to copy the portfolios of other investors and learn from their experience through a newsfeed-style feed that looks more like Facebook than the homepages of these competitors.
Is eToro Safe for UK Traders? A 2025 Security Analysis
In addition to the social aspect, eToro also offers a range of trading and investing tools including the ability to track stocks, funds, cryptocurrencies and commodities in watch lists. It also provides a helpful new ‘did you know’ box that adds context to an asset, for example highlighting any upcoming earnings announcements or listing the biggest daily movers globally.
While there are a few glaring omissions – such as the inability to invest via a Sipp or in bonds – the vast majority of eToro’s UK customers have given it five-star reviews on Trustpilot, noting the ease of use of the platform and excellent customer support from its team of account managers. However, some have reported problems with their accounts being frozen while compliance checks are carried out or delays in withdrawing funds.
While eToro is regulated in several countries, it’s important to make sure you sign up with the FCA-regulated entity for the UK to benefit from investor protection. Currently, the Financial Services Compensation Scheme (FSCS) covers assets up to PS85,000 per person and firm.