While eCommerce is reshaping the retail landscape, 95% of shoppers prefer to browse in-store. Modern grocery store digital signage transforms this traditional shopping experience by introducing immersive digital features that engage, entertain and guide customers. From digital menu boards highlighting weekly specials to interactive kiosks providing personalized information, supermarket digital signage is used for a myriad of purposes.
Aisle grocery store digital signage is a simple way to point people towards weekly and daily sales, clearance deals, cross-sells and discount bundles. These displays can also be used to highlight specific products and promotions that are in high demand. With cloud based digital signage, updating what shows on these screens is super easy and fast too.
Elevating the Shopping Journey: The Impact of Digital Signage in Grocery Stores
Interactive kiosks offer a personalized shopping experience by providing recipes, nutritional information and coupons to customers. They can also be used to process returns, provide customer support and collect data for targeted marketing campaigns. By integrating their digital signs with their point-of-sale systems, grocery stores can automatically shift content to promote products that need to move and stop advertising those that are about to sell out.
Grocery store digital signage fitted with mood detection technology can entice shoppers to buy by showing them products that match their current state of mind. Imagine entering the shop feeling grumpy, and seeing ads for your favorite mood enhancers like candy or ice creams. These targeted promotions help build brand loyalty by creating a more individualized experience, and foster a connection between the store and the customer.