Avoid Getting Tarnished by Email Reputation Scam Checkers

March 3, 2024

A tarnished email reputation scam checker can prevent you from reaching your target audience. Fortunately, it’s usually easy to fix once you identify the issue.

The reputation of an IP address tells email servers if the messages it sends should be delivered to the inbox or filtered out as spam. The score can range from 0 to 100, with scores below 80 often being blocked by email providers. A reputation of 88 and up is considered good. The reputation score is influenced by a variety of factors, such as the amount of spam complaints you receive, your deliverability rates, how many emails were deemed to be spam traps or honeypot scams and whether your email messages include authentication, such as SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail).

Protecting Your Inbox: Using Email Reputation Scam Checkers

Common email marketing mistakes can damage your reputation. Bounces – both soft and hard – are bad for your reputation because they indicate that your messages don’t reach the intended recipients. Blacklisting from email providers is also bad for your reputation because it signals that you are sending unsolicited messages to people who didn’t ask to be included on your list.

Rebuilding your reputation can take time, but it’s essential to make sure that your messages are high-quality and meet the needs of your audience. If you do this, you can avoid getting tarnished by email reputation scam checkers and ensure that your message reaches your audience.